# Dashspace Brand Guidelines

*Version 1.0 - 2025*

---

## Brand Identity

Dashspace transforms how businesses interact with their data. We believe in making complex analytics accessible,
breaking down barriers between tools, and empowering teams to make decisions with confidence. Our approach combines
cutting-edge technology with intuitive design to create a new standard for business intelligence.

## Core Values

### Innovation First

We constantly push boundaries to deliver solutions that anticipate tomorrow's needs.

### Radical Simplicity

Complex technology should feel effortless. We eliminate friction at every step.

### Empowerment

Every business deserves enterprise-level insights without enterprise complexity.

### Transparency

Clear pricing, open communication, and no hidden surprises.

---

## Color Palette

### Primary Colors

**Primary Purple**

- HEX: `#9D4DC0`
- RGB: 157, 77, 192
- Usage: Primary CTAs, key UI elements, main brand color

**Secondary Purple**

- HEX: `#5B2F6B`
- RGB: 91, 47, 107
- Usage: Darker accents, gradients end point, depth

**Accent Pink**

- HEX: `#D286F3`
- RGB: 210, 134, 243
- Usage: Highlights, hover states, special features

### Neutral Colors

**Background**

- HEX: `#181818`
- RGB: 24, 24, 24

**Surface**

- HEX: `#433A4B`
- RGB: 67, 58, 75

**Text Primary**

- HEX: `#FAFAFA`
- RGB: 250, 250, 250

**Text Muted**

- HEX: `#9E9E9E`
- RGB: 158, 158, 158

---

## Typography

**Work Sans** (700 Bold)

- Main headings, display text

**Montserrat** (700 Bold)

- Subheadings, emphasis

**Onest** (400 Regular, 500 Medium)

- Body text, descriptions

**JetBrains Mono** (400 Regular)

- Code, technical content, small labels

---

## Logo Usage

### Clear Space

Maintain minimum clear space around the logo equal to the height of the letter "D" in the logotype.

### Minimum Sizes

- Full Logo: 120px width minimum
- Logotype: 100px width minimum
- Icon: 24px width minimum

### Usage Rules

- Don't stretch or distort
- Don't change colors
- Don't add effects
- Don't place on busy backgrounds
- Don't rotate
- Don't modify

---

## Gradients

### Primary Gradient

```css
linear-gradient
(
135
deg, #9D4DC0

0
%
,
#5B2F6B

100
%
)
```

### Accent Gradient

```css
linear-gradient
(
135
deg, #D286F3

0
%
,
#9D4DC0

100
%
)
```

---

## Visual Style

### Border Radius

- Small: 8px
- Medium: 12px
- Large: 16px
- XL: 24px

### Glass Effect

- Background: rgba(255, 255, 255, 0.05)
- Backdrop filter: blur(12px)
- Border: 1px solid rgba(255, 255, 255, 0.1)

---

## Voice & Tone

**Confident yet approachable**
We speak with authority but remain accessible.

**Technical but clear**
We explain complex concepts simply.

**Forward-thinking**
We focus on the future of data analytics.

**Solution-oriented**
We solve problems, not just describe them.

---

## Contact

**Press Inquiries:** hello@dashspace.space  
**General Support:** support@dashspace.space  
**Website:** dashspace.space / dashspace.fr

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© 2025 Dashspace. All rights reserved.